Shoppers’ changing behaviors is crucial to retail technologies adoption. Knowing the shopper trends and how it’s shaping the future of retail could be a key for retailers to pivot themselves and stay ahead of the curve.
In this episode of Retail Corner, Anne Stephenson, Founding Partner of Explorer Research, which has helped some of the world’s leading brands, including Google, Walmart, McDonald’s, PepsiCo, Kraft Heinz, Johnson & Johnson, and Kellogg’s develop and launch winning retail strategies grounded on their in-depth research in shopper behavior sheds light on current shopper trends that retailers needs to pay attention to and act accordingly. Listen to Anne covering following topics:
- What influences consumer behavior, and how you can utilize this information in your business?
- What are some of the current shopper/consumer trends, and how permanent are these trends?
- The future of retail in the face of the largest inflationary increase in 40 years.
- How Explorer Research is using new technology, such as VR, as a methodology to learn more about shopper insights.
About our guest Anne Stephenson:
Anne Stephenson is the Founding Partner at Explorer Research, the world’s leading shopper research agency. With over 30 years of packaged goods and retail experience, she captures and translates shopper behavior to help brands create winning campaigns and experience great business impact.
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