Maximizing profits and keeping profit margins high, retailers constantly look for effective pricing strategies to adopt in this constantly changing world.
In this episode of Retail Corner, listen to Cath Brands, Chief Marketing & Innovation Officer at Flintfox International, focus on what retailers are thinking when it comes to pricing. You will listen to her talking about:
- How are consumer expectations affecting retailers and their pricing strategies across multiple channels?
- What does the future of pricing look like for retailers?
- What are some quick wins that retailers should know about when it comes to pricing?
About our guest Cath Brands:
Born in New Zealand, Cath’s career has taken her to every corner of the globe from London to Luxembourg, and now back to the humid highlands of Cairns. Over the last 20 years she has turned her hand to leading teams in just as many industries as countries, working for some of the world’s largest FMCG, retail and tech names, including PepsiCo, Coca-Cola, Amazon and Microsoft. Now back in Australia, Cath is the Chief Marketing & Innovation Officer for Flintfox International, an intelligent pricing platform that helps retailers find magic in their margins.
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Host: Carlos Diaz
Producer: Sachin Kumar Bhate
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