Listen to Justin Chen, co-founder of Pickfu, in this episode of Retail Corner on consumer perceptions. You will listen to our host talking with Justin on the following points:
- Can you explain the process of incorporating consumer feedback to improve product selection and packaging designs? How do you gather and analyze this feedback, and what steps do you take to implement changes based on it?
- How do you utilize competitive analysis to understand what shoppers want? Can you describe the steps you take to conduct a competitive analysis, and how you use the insights to develop and deliver products that meet customer preferences?
- When it comes to optimizing product listings on platforms like Amazon, what strategies do you employ from top to bottom? How do you optimize product titles, descriptions, images, and A+ Content to maximize sales and session rates?
- Can you share your approach to launching products on other e-commerce marketplaces like Walmart and eBay? How do you gather targeted consumer insights specific to these platforms, and how do you use those insights to ensure a successful launch?
- In your experience, how have you managed to increase click-through rates (CTR) by 12% with just a single image change? Can you explain the process you followed and the factors you considered when selecting or modifying images to achieve such results?
- Have you conducted any experiments that led to higher conversion rates? Can you share some examples and discuss how you structured and executed these experiments and the outcomes you achieved?
About our guest, Justin Chen:
Justin Chen is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. Justin built PickFu with co-founder and college classmate John Li to use in their first business venture. People and businesses worldwide now rely on PickFu to help them make better, data-driven decisions, faster. He has a BS in electrical engineering and computer science from UC Berkeley and an MS in engineering management from Santa Clara University. A firm believer in remote work, Justin braves Los Angeles traffic daily to shuttle his kids between school and activities.
Linkedin: https://linkedin.com/in/justinchen
Website: https://www.pickfu.com
About Retail Corner Podcast:
Host: Carlos Diaz
Producer: Sachin Kumar Bhate
Podcast Sponsor: Proxima360
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